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The face behind creme zurich is Annette von Radowitz. Long fascinated by the internet as a medium kick-started the beginning of her career as an E-Business Strategy consultant. Later she was further engaged in strategy and the finance world. In Zurich one can hardly avoid banks. Through creme zurich, however, Annette illustrates that the city has much more to offer than being a leading finance capital. There is an abundance of extraordinary shops, fine restaurants, and creative people in Zurich. With her personal selection Annette guides visitors, those new to the city, and die-hard locals alike, the most remarkable places in Zurich. She presents what she considers to be new happenings and the old establishments, which have been worth visiting for years.