PAUL Vienna For Men of Class and Style

Exclusive men's apparel store PAUL Vienna is a high-end store evolving around all things fashion and accessories, catering to all sophisticated men with style. PAUL Vienna aims to bring something different to the table and has devoted itself to extraordinary, high-quality men's fashion designed by internationally renowned brands. The fashion industry's latest trends are exhibited on 450m2 floor space. Only the best seems to be good enough as the carefully selected collections provide the maximum in style and individuality for customers.

Roland Jochinger, in charge of sales and purchases, guides me through the spacious premises. He talks passionately about brands such as Boglioli, Handstich, PT01, Tonello and Zegna and shows me new arrivals from Frauenschuh, a Kitzbühel based label with expertise in athletic wear transformed into everyday fashion. It quickly dawns on me that customer service is of high priority around here. Jochinger and his team are so familiar with most of their frequent customers, they know exactly which pieces to break out to truly enthrall them. A concept that clearly works out well for my friend and me by presenting to us selected casual belts, season-appropriate coats from athletic to elegant or fine cashmere jackets that any man would love to layer up with during the colder days.

1 | 6

While we're being served a glass of bubbly, we find out about their "made to measure" suits – a smart alternative to bespoke ones. After first determining the so-called "slip size", the size closest to your actual body measurements, the suit is then altered to a perfect fit. The cut, the fabric, the inner lining and even the collar felt can be selected and made according to your wishes. The practically endless selection of lining patterns from classic to humorous, such as the 'black sheep', could fill a book. So do all other patterns – the tremendous collection guarantees maximum quality. And that suit will truly be one-of-a-kind!

PAUL Vienna focusses on subtle luxury. High quality, yet casual is what they go for. My personal highlight is the knitted coat by Fay. The top fastener is a vintage NYFD bolt – Tod's and Hogan's sister label plays around with classic designs and extraordinary details, exclusiveness guaranteed. Even my favorite scented candles by Baobab, as well as style magazines for women are distributed all over the floor space. Despite the casual look of it all, I am sure everything's been selected and placed very consciously. Both men and women should feel equally comfortable and welcome.