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Tentazioni by A.L.Browsing Desired

Monday, March 10, 2014
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Opening Times

Tuesday till Friday 10.00-18.30
Saturday 10.00-16.00

Map
Address Tentazioni by A.L.
Seefeldstrasse 141
8008 Zurich-District 8
How to get there
Contact
0041 44 383 55 00
www.tentazioni.ch

The noble second-hand store, in which you enter feeling that you have set foot into a regular boutique rather than a thrift shop, also exists in Zurich. In Tentazioni there is not the usual must and stuffiness that one in many a second-hand store often experiences. Here, it smells of Chanel and Hermès.

The business with its exposed brick back wall and the industrial patches on the ceiling remind me of one of my favourite second-hand shops in New York's Soho, where I discovered my beloved grey Moschino trench coat. Often it is the unusual individual pieces, which can be found in these shops that complete an individual look. One's false buy from the previous season can turn out to be another's exclusive find.

In an interview with Anna Ledermann, owner of Tentazioni, I find out that the business, in some way, has its origins from New York. Her mother, who returned to Switzerland in the 60’s from NYC, opened the first second-hand store in Zurich - a completely unknown concept back then - under the name "Annabelle".

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Anna took over the business 13 years ago, has given it a new name and introduced her own ideas. Having a current business that isn't dusty with time has always been important. In view of this she moved Tentazioni into a larger store on Seefeldstrasse at the end of January 2014.

The new Tentazioni is fresh and chic, modernly decorated in pink and black, and attracts an increasingly younger public that simply come in to browse. The range is rigorously selected: only large and select brand articles in excellent condition are accepted for sale in the store for a relatively short time. Among these are chic bouclé jackets from Chanel, extravagant Prada clothes and practically new bags from labels such as Hermès, Fendi and Balenciaga.

What I particularly like is the small but fine selection of decorative objects, which is offered next to the clothes, bags and shoes. Here you will regularly find stylish rarities already in store that bring about an impressive ambience. Strong intuition and flair when decorating is evident by the special window display. Even bigger at the new address, it is worth a visit, even after opening hours.

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