Dopo Domani – Excellent Living Design Online
As a paragon of interior design for decades, like Berlin's Dopo Domani, it is likely to also prove successful at curating an outstanding product selection for the online store. It comes as no surprise then, that the online shop that goes by the same name offers nothing but the most exclusive furniture, lamps and accessories available on the market. Classy, timeless and simply beautiful.
Unimpressed by the mass-producing competition and their interchangeable designs, Arno Schneider and his team relentlessly focus on gathering exquisite pieces only: timeless classics, elegant exotics and, above all, long-lasting objects far from the mass market.
It is pure joy to click through their catalogue. Oftentimes, I just take a look online to get inspired for my next store visit or to simply roam the selection. It is much like browsing in a good magazine, frankly, that is how beautifully everything is stages, how aesthetically apt the online store is designed.
Apart from classics by the likes of Fritz Hansen or modern brands such as Tom Dixen, you'll also find brands that are exclusively distributed through Dopo Domani in Germany. Lighting by 'DCW', for instance, or upholstery by Italian label 'Minotti' whose Berlin flagship store is also managed by Arno Schneider.
In the following months, brands such as 'Flexform' will further broaden the product range even though existing pieces by 'Modernica', maker of the phenomenal „George Nelson Lamp“, 'Brokis' or timeless classics by Danish 'Gubi' are already hinting at what is a clear message of understatement by the virtual furniture store.
Also noteworthy is their customer service: during business hours, an architect is available to assist with any design- or planning-related questions over the phone. In theory, customers could even commission entire projects – and if you're familiar with Dopo Domani, you'll know what magnificent an interior has evolved out of their drawing boards.
But even for those of my kind, gathering piece by piece individually, both the store and the online shop are treasure chests. And although it is my profession, too, I find many unseen and extraordinary things whenever I take a look around here. What a comfort to know that I can just browse their beautiful selection one more time right before I go to sleep. To continue dreaming of where I'll place these new favorites in my home.